Writing Examples Portfolio:
Magazine Articles, Editorial, Case Studies, User Profiles, Corporate Blog Posts

2020 California Wildfire Season and Covid-19, Zesty.ai CEO Thought Leadership Article

Ghostwritten for founder & CEO, Zesty.ai Attila Toth
With the tremendous and ever-growing financial cost going to fight the spread of coronavirus, let alone the breadth and risk of lives to first responders, how will California face a second major disaster—a difficult fire season? Despite late-winter rain, 75% of California is still considered either abnormally dry or in a moderate drought. Even an average fire season in 2020 could be disastrous when combined with the impact of coronavirus. California’s governor has already warned state agencies to expect less funding as the ailing economy will result in far less tax collected than initially expected. Read more.

The Lens is the Brush. The Sensor is the Canvas

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Photo Vincent Versace
No strobes. No added artificial light. No reflectors. No diffusers. Just a camera and a lens shot “wide open” in cinematic style for Nikon Ambassador Vincent Versace, who tested the new AF-S NIKKOR 105mm f/1.4E ED in several portrait settings. Read more.

The Richness of Peru: Fashion Photography with Joe McNally

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Photo Joe McNally
I can’t imagine any area of the earth better suited for a series of wonderfully high resolution fashion photographs than South America. The exuberance of culture and life, plus the sheer color in this region, make perfect subject matter for NIKKOR optics and the Nikon D810 camera. The Nikon D810, with 36.3 megapixels and an FX format sensor, yields files of extraordinary detail and outstanding color response. Read more.

​Into the Wild with David Wright and
the Nikon D500

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Photo David Wright
“As someone who splits his time between shooting stills and video, I am always looking for a camera that can do it all. It’s a tall order; you either have a great still camera that is OK at video, or a capable video camera that takes average stills,” remarks global cinematographer David Wright. In the past year, Wright’s clients have included the BBC, National Geographic, PBS and the online service Curiosity Stream. Read more.

Street Scenes, Studio and Stage with Joe McNally

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Photo Joe McNally
New York City is one of the great performance capitals of the world, so when Natalie Wilmshurst came to Gotham this summer, Nikon Ambassador Joe McNally started filling out his own dance card. McNally’s vision was to create a dynamic set of location photos of a beautiful and accessible subject.

How to Run a Successful Wedding Business

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Photo Bambi Cantrell
Bambi Cantrell founded her studio in 1986. At that time, nuptials photography was a male-dominated, logic-driven business practice. Male photographers dictated what was shot and how subjects were posed within the frame. https://bit.ly/2TGMm5G

​Autumn in New York: Tips and Tricks from Nikon Senior Product Manager Lindsay Silverman

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Photo Lindsay Silverman
​“I am very lucky to live in a place that has distinct changes of seasons. Once September hits, we start seeing a gradual shift from greens and blues to the rich and warm tones of fall: tawny brown, red, orange, mustard yellow. Autumn in New York is a wonderful place to observe the changing colors,” says Lindsay Silverman, senior product manager for the Nikon professional DSLR line. Read more.

Dusk to Dawn: Adam Woodworth Takes the Nikon D5 into Darkness

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Photo Adam Woodworth
“Sometimes it’s more about the journey than the photo,” theorizes landscape astrophotographer Adam Woodworth. “You reach a spot then don’t get the image you want, but the experience is amazing. Other times it happens that both journey and photo leave you excited.” On a return visit to Newfoundland, this time carrying the Nikon D5, Woodworth walked away with both. https://bit.ly/2WZUqR8

West Coast Grand Prix Racing with Dutch Roots

Nautique magazine

"Regatta racing is the only thing that completely unplugs my mind from business pursuits,” says San Francisco Bay Area resident Frank Slootman, Pac52 fleet co-founder and owner of the Invisible Hand, hull two designed by Judel/Vrolijk and built by Cookson in New Zealand. A native of Huizen in Holland, this Netherlands School of Economics graduate, Erasmus University Rotterdam, reveals his passion for building companies to be as strong as his passion for developing winning crews. Read more.

Breaking Up is Hard to Do: Fiberglass and the Environment

Points East magazine
 
North America represents half the world’s boating market, yet Europe is the leader in recycling end-of-life (ELB) fiberglass boats. Late to the party, U.S. companies are finally starting to develop their own disposal/reuse eco-schemes. For more than 70 years we have been producing boats made of fiberglass. The thing is, products of peak-production years between the 1970s and 1980s are now reaching the end of their useful lives. Read more.

Big Boats & Big Wind

The annual seven race Rolex Big Boat Series was held in San Francisco September 15-18 this year. Contrasted to last year, where final day competition was aborted due to no wind and sailors opted for shirtless sun tanning and bottled brews, the final day rounded out things with steady 15+ knot sea breezes.

In 1958, Rolex was among the first premier timepiece companies to begin supporting yachting events. Rolex maintains a global alliance with twelve prestige clubs, including the St. Francis, the Royal Ocean Racing Club, Royal Malta Yacht Club, Yacht Club Capri and Kieler Yacht-Club. Read more.

San Francisco Bay View Aboard America's Cup Boat USA 76

Even though the sailing season in Northern California scales back in the late fall to winter months, we locals still hit the water with vigor when an opportunity comes up, rain or shine. Personally, I love slogging around on a boat in the rain, but my camera does not, so when Peter Ziegler at ACsailingSF sent me an email asking if I'd like to join for a social sail I said yes. Lucky for me, the invite fell on the best weather day of this past weekend, Sunday. Read more.​​

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