“In less than a month’s time, Martha was able to on-ramp ProGrade Digital's start-up efforts from nothing to sizable and significant coverage within global online and print publications. Her scope of work covered everything from creation of global media lists and all outreach, to developing core messaging and talking points, developing all content for briefing books, finessing FAQs and writing press releases.
She is able to take complex technical concepts and simplify them based on the audience we are targeting. She’s a grammar fiend and watchdog for customer-facing communication, including the website, Shopify, social posts and eNewsletter. Martha's attention to detail and persistent follow-up is evident in everything she does, making projects more efficient for everyone on the team.
Her scope of work has grown based on her own initiative: she sees an area that needs attention and jumps in to get it done. She has spearheaded all product review programming, and has assisted the company as we expand in North America, Europe and Asia markets.” Mark Lewis, VP Marketing, ProGrade Digital
"I have worked with Martha for a number of years, using her talents as a photographer and writer in the context of the Antigua Classic Yacht Regatta.
I use her images often--the 2019 edition has her image on the cover page. Martha is very reliable, dedicated and easy to work with and always meets her deadlines. I look forward to using more of her fantastic photos in the future as well as in article or two from her. I certainly recommend her!" Gilly Gobinet, Programme Editor, Antigua Classic Yacht Regatta
“...a tremendously talented photographer. We have used many of her photos of yacht racing and other nautical subjects in our magazine and online, and her stunning photos have even graced our covers. She has proactively reached out to us with her own ideas for subjects of reports and stories, for both print and online, and then followed through with the goods.” Christine Weaver, Editor/Webmaster, Latitude 38
“...one of the best professionals I've worked with in the past 10 years. When Martha's on the job, I know it's point and shoot: I tell her what I want, and she makes it happen. It's really that easy to work with her. She understands how editors and producers make decisions about coverage, and frames pitches and copy specifically to meet their needs.” Lisa Kovner, Worldwide Public Relations Director, Lexar Media
“...came into Nikon during one of the busiest and important times for the company. We were launching a brand new category of products, Nikon 1, and we needed someone who can get up to speed quick and write marketing copy that needed to appeal to vast amount of stakeholders. Martha took our direction on exactly what we wanted, expanded on it and produced the highest quality copy. Without her, the launch of Nikon 1 product would not have been as successful as it was. She would be an asset to any team that she is on!” Chuck De Luca, Supervisor Customer Relations, Nikon
“...highly energetic and passionate about writing, PR, photography and many other areas that when combined make for an effective communicator. I brought her onboard at SanDisk where she was a member of the PR team, crafting stories and working closely with key industry influencers. I also recommended her for the PR position at ProGrade Digital, where she was highly effective in leading the PR launch for the company that generated a huge amount of awareness and momentum.” Mike Wong, Global Public Relations, SanDisk
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